Wedding planning is one of the toughest jobs in the events industry. It’s also one of the most important, as well as one of the most rewarding. Planners oversee almost every aspect of the wedding timeline. They’re in charge of doing everything they can to ensure that a couple’s wedding is everything they expect it to be ” and more.
Discover how to become a wedding planner in easy steps:
Establish clear-cut wedding planning goals.
The first step in learning how to become a wedding planner? Goal-setting. These goals will probably change over time, and that’s OK. But it’s important to head into any endeavor with a plan. Do you dream of planning celebrity weddings, a la Mindy Weiss? Maybe you want to work with venues in your hometown to give locals the day of their dreams. What if you want to travel the world and throw destination weddings on tropical islands and Italian lakes? The options are endless — it’s truly up to you!
Conduct industry research.
Once you have your goals, start researching how you’re going to reach them. To get started, form a list of questions you don’t know the answer to. How much money can I make? Are wedding planners in high demand? How can I get my first client? Just like goals, make it a priority to research the market before getting started. And this post is a great place to start!
Write a business plan.
Remember those Step 1 goals and the Step 2 research? A lot of that information can go towards writing your business plan. There are tons of resources and templates online to help, and we go into greater detail in a separate post, The Essential Steps to Starting an Event Management Business. Here are some highlights of what your business plan should include:
- Executive summary. Write down your goals and your mission statement. Map out why you think your business will succeed ” and how you’ll go about doing it.
- Company summary. Is the wedding planning business going to be just you, or do you plan on having a team? Include your backstory, location, and just about anything else you’d share on your website’s “about” section.
- Products and services to be offered. This is where you go into detail about what you are and aren’t going to offer. Plus, how much are you going to charge? Who do you consider your immediate competition? Don’t forget to establish ways that you can stand out.
- Market analysis summary. Explore who your target audience is and map out ways to gain their business.
- Strategy and implementation summary. Come up with a sales strategy, a sales forecast, and milestones you hope to hit.
- Management summary. This will vary depending on the amount of planning teammates you plan on having, if any. This section includes an organizational structure and a personnel plan.
- Financial plan. This section includes your anticipated fixed and variable expenses, marketing costs, taxes, etc. It also includes a break-even analysis, projected profit and loss, projected cash flow, projected balance sheet, and business ratios.
Create a marketing plan.
Whether you want to be an independent planner, part of an agency, or anything in between, your business will have a hard time taking off without the right marketing plan. Just like wedding venue marketing, wedding planner marketing is all about understanding what couples want and then reaching those couples on the channels that they use. Here are a few tips:
- Utilize social media. Pinterest alone brings in approximately 40 million people each year for wedding planning guidance. If you don’t already have a presence, make that a priority. And the same thing goes for Facebook, Twitter, Instagram, and LinkedIn. Post often ” but not just for the sake of posting ” and utilize relevant hashtags to reach more people.
- Start blogging. Whether this is a blog on your website or guest posts on various wedding blogs and magazines, this is a great way to gain recognition and use your voice to provide value.
- Leverage reviews and testimonials. A 2019 WeddingWire study states that, aside from price, reviews and photos are the “most important features couples look at when deciding which vendors to initially contact.” Give couples you’ve worked with an easy way to review your services, and be sure to share those reviews on your website and social media platforms.
- Work with publications. Getting featured in a local or national publication can provide a significant boost to your business. Reach out to outlets and pitch them on a unique angle.
Find the tools you need to be a successful wedding planner.
For this section, let’s take a look at a hypothetical scenario. Imagine that two people order the same dresser from an online furniture company. It arrives at their houses in three boxes, and there are about a dozen bags of screws, nuts, and bolts. Person A has a toolbox with a hammer, screwdriver, drill, and much more. Person B has nothing but their hands and some super glue. Which person is going to be more efficient in putting together the dresser?
When it comes to growing a business, it isn’t much different. That’s where Social Tables comes in. Our software can help grow your business in a variety of ways, and it’s used by professional wedding planners and DIY brides alike all across the world.
We researched several companies that offer similar services, and ultimately found Social Tables to be the best fit for us,” wrote Kate Turner of Kate & Company. “At any given time we could be working on over 100 different layouts. Social Tables offerings and customer service are second to none and that’s why they are the best fit for Kate & Company and our family of businesses.”
Additional useful wedding planning tools and software include Wedding Spot, Joy, WeddingWire, Carats & Cake, and Zola.
Start forging industry-wide relationships.
Whether it’s with venues, couples, vendors, or other planners, the importance of relationship building can’t be overstated. The opportunities that arise from networking are endless.
“Your business is going to thrive because of the relationships you build, now and throughout the next few years,” Any good business (in my opinion) started with relationship; a business partner, a first bride, a vendor team that meshed really well. It all started somewhere.
“Give yourself grace and time to make those connections. Sometimes you make 10 at once at an industry event and sometimes it’s a shot in the dark and an Instagram message to that photographer (whose) work you’ve admired forever! Reach out, because you never know what friendship might come out of it!”
Don’t stop learning.
Just about every successful person, no matter the industry, remains a student of their profession. Wedding planning is no different. There will be ups and downs, roadblocks, and never-before-seen scenarios. Look at those as opportunities to learn and grow.